This word is wery often used and have in fact many meanings.
There are 3 main meaning: Real Love, being in love, makeing love.
Unconditional Love. When you want nothing but good. Described in holy writings (bible, ), Seeing and accepting people as they are.
Being in love. As emotions overflow. Half of the songs sing about it. images.
Makeing love. As sexuality predominant meaning in media. On west Kama sutra is destitute of spirituality. It cen become just a Body activity.